Top Equestrian Influencers to Follow in 2025 (Worldwide Rankings)

The equestrian world has exploded on social media, with riders, trainers, and horse lovers sharing their journeys, training tips, stable life, and competition stories. In 2025, equestrian influencers are more influential than ever—shaping global trends, promoting horse welfare, and inspiring millions.

Here are the top worldwide equestrian influencers of 2025, ranked for their popularity, content quality, global impact, and community trust.

GLOBAL RANKINGS: TOP EQUESTRIAN INFLUENCERS OF 2025

1. Charlotte Dujardin (UK)

Platform Strength: Instagram, YouTube
Niche: Olympic Dressage, Training Tips
One of the world’s most successful dressage riders, Charlotte continues to dominate both competitions and social media. Her behind-the-scenes training videos and masterclass-style content inspire riders globally.

2. Karl Cook (USA)

Platform Strength: Instagram, Facebook
Niche: Show Jumping, High-Level Training
Karl’s authentic personality and high-performance content make him a fan favorite. His horse-care honesty posts and jumping breakdowns attract millions.

3. Riyadh Al Hamoud (Saudi Arabia)

Platform Strength: Instagram, TikTok
Niche: Show Jumping, FEI Competitions
A rising star in Middle Eastern equestrian sport, Riyadh brings luxury stable tours, training insights, and major competition highlights.

4. Esme Higgs – “This Esme” (UK)

Platform Strength: YouTube
Niche: Lifestyle, Riding Tips, Vlogs
The biggest equestrian YouTuber globally, Esme inspires young riders with easy-going, friendly video content featuring pony care, equipment reviews, and riding adventures.

5. Matt Harnacke (Australia/Italy)

Platform Strength: Instagram, YouTube
Niche: Dressage, Fashion, Lifestyle
Matt blends equestrian elegance with modern fashion, posting high-quality dressage training, luxury stable visuals, and brand collaborations.

6. Camille Kondic (USA)

Platform Strength: TikTok, Instagram
Niche: Young Rider, Humor, Riding Skits
Camille dominates short-video platforms with relatable riding humor, training fails, and barn-life comedy.

7. Alexa Lapp (USA)

Platform Strength: Instagram
Niche: Show Jumping & Training
A rapidly rising influencer-rider combo, Alexa shares her FEI journey, young horse training, and fun, aesthetic barn content.

8. Lami-Cell Asia Riders Team (Asia Region)

Platform Strength: Instagram
Niche: Eventing, Show Jumping, Cross-Regional Content
This group of influencers promotes Asian equestrianism, a growing sector with huge passion and strong youth riders.

9. Elisa Wallace (USA)

Platform Strength: YouTube
Niche: Mustang Training, Eventing
Elisa is known for her emotional and inspiring work with mustangs, rescue horses, and advanced eventing competitions.

10. Adelinde Cornelissen (Netherlands)

Platform Strength: Instagram
Niche: Dressage Training
A classical dressage leader, Adelinde posts professional training routines and educational videos loved by dressage riders globally.

RISING EQUESTRIAN INFLUENCERS TO WATCH IN 2025

These influencers are gaining attention for high-quality, creative content:

11. Mia Rodley (UK) – TikTok Dressage Star

12. Darragh Kenny (Ireland) – Show Jumping Mastery

13. Mareeq Almarri (Qatar) – Middle East Jumping Talent

14. India’s Equestrian Youth Creators – Riding & Training Vlogs

15. Brazil’s New Eventing Riders – Latin America Rising

16. Juila Krajewski (Germany) – Olympic Eventer Insight

17. Kara the Cowgirl (USA) – Western Riding Lifestyle

18. Horse Vet Corner (USA) – Equine Health Education

19. Saddle Stories (Global) – Reels-Only Equestrian Edits

20. Stable Management Hub – Barn Tips & Hacks

What Makes Equestrian Influencers Popular in 2025?

Influencers succeed based on:

✔ Authentic training journeys
✔ Real stable-life content
✔ High-quality photos & videos
✔ Horsecare educational posts
✔ Welfare-focused content
✔ Behind-the-scenes competition access
✔ Humor, personality, and relatability

In 2025, equestrians want real stories, not perfect highlights.

Final Thoughts

Influencers shape modern equestrian culture by educating, entertaining, and bringing horse lovers together across the world. Whether you're a rider, trainer, or fan, following these creators in 2025 will keep you inspired and informed about everything happening in global horse sport.

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